Metaverse explorations
Our work exploring the merger of systems and immersive, social experiences in virtual and mixed realities is ongoing, forward-thinking and confidential. While I'm unable to share detailed notes or visuals, my approach to the work I'm leading in this space is detailed below.
This work has helped establish a north-star vision for our metaverse platform and how to use it, informing the next 5 years of projects and priorities for the company.
Lead Content Designer
I'm the sole Content Designer on the project, leading work across various orgs and product spaces. This work is being represented in regular reviews with Meta leadership, including Mark Zuckerberg.
Information architecture
Partnered with Product Design to lead defining and designing information architecture primitives for our metaverse user interface and system.
Narrative design
Constructed the narrative user journey behind our explorations, defining user personas, intents and jobs to be done, informing our end deliverables and final product.
New user experience
Created a new system for onboarding and educating users to the metaverse, from the initial entry to the core loop helping them return.